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Desktop Image: Elings, Roxanne G.
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G. Roxanne Elings

Partner

Chair, Practice Group DEI Committee (MEPTA); Chair, Pro Bono & Social Impact Committee

T 212.603.6416 New York
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Roxanne Elings is recognized as one of the nation's leading trademark and brand management attorneys. She has been lead counsel in more than 60 trials, substantive court hearings, and appellate arguments. Roxanne has been repeatedly at the forefront of creating legal precedent, including first to obtain orders using Rule 65 to address the challenges resulting from online IP theft, first to obtain an ex parte asset restraint order in a trademark counterfeiting matter, and first to obtain an order applying the concept of extraterritorial jurisdiction in cases arising under the Lanham Act.

Roxanne was acknowledged as one of "The 20 Most Influential Women in IP" by Law360, is regularly ranked as one of the "Top 250 Women in IP" by Managing Intellectual Property, and one of the top attorneys nationally in trademark prosecution, enforcement/litigation, and anti-counterfeiting by World Trademark Review. "A highly capable litigator with a substantial deal of legal knowledge, she has a way of getting to the heart of any problem." Her clients note that "there are very few practitioners out there with as deep an understanding of complex multijurisdictional trademark matters as her." Roxanne is also seen by clients as "extremely efficient, strategic, and responsive," and an "absolute pleasure to deal with."

She was the first to obtain orders that addressed the challenges resulting from online IP theft: The North Face Apparel Corp. and PRL USA Inc. v. Fujian Trading; Advanced Access Content System Licensing Administrator v. Feng Tao; and Twentieth Century Fox v. Wang Wei d/b/a DVDSea.com.

Juicy Couture Inc. v. Bella International Limited, et al.

Represented plaintiff seeking to enjoin sales and advertising by Hong Kong defendant with over 30 knock-off JUICY GIRL stores in Hong Kong and mainland China of goods bearing counterfeits of plaintiff’s marks. Obtained order preliminarily enjoining such sales and advertising, including language specifically ordering Twitter and Facebook to cease services to defendant. (S.D.N.Y. 2015)

Klipsch Group, Inc. v. Shenzhen Sosound Technology Co Ltd. et al.; Klipsch Group, Inc. v. Big Box Store Limited, et al.

Representing consumer electronics plaintiff in series of actions against Chinese-based large-scale online vendors of counterfeit goods. (S.D.N.Y. Ongoing)

The North Face Apparel Corp. and PRL USA, Inc. v. Fujian Sharing Import and Export

Representing plaintiffs in first ever standing Order to shut down rogue websites and seize counterfeiters’ profits from the sale of counterfeit goods. Also obtained an order establishing that a top level-domain registry (such as Public Interest Registry) could be found in contempt of a court order if it has notice of a counterfeiting website and does not take action to disable that website. Since the initial Order in 2010, which awarded plaintiffs $78 million in damages, plaintiffs have continued to bring contempt style motions to curtail counterfeiting on the internet and have shut down over 21,000 websites. The success of the action has greatly decreased the number of new websites created by defendants. Additionally, plaintiffs have recovered from defendants in excess of $2.5 million. (S.D.N.Y. Ongoing)

Richemont International S.A., et al. v. Chen et al.

Representing Richemont in an action against multiple large rings of Chinese-based online counterfeiters marketing, distributing and offering for sale watches, jewelry, and other products bearing counterfeits of plaintiffs’ famous, inter alia, CARTIER, PANERAI, and BAUME & MERCIER trademarks. By linking websites to a common owner, Richemont has been able to shut down over 4,500 websites in a short period of time. Richemont obtained a default judgment and permanent injunction awarding plaintiffs $100 million in damages and a permanent injunction directing third parties controlling or holding defendants’ financial accounts, including bank payment providers, to immediately locate and restrain all accounts belonging to or controlled by the defendant and to transfer all restrained monies to plaintiffs. Richemont has recovered hundreds of thousands of dollars representing defendants’ profits and the order also provides for continuing relief, permitting further seizure of domains and assets as they are discovered. No. 12-CV-6689 (S.D.N.Y. Ongoing)

Garan, Incorporated v. Manimal, LLC

Secured a rare order from an Oregon federal judge reversing a decision of the Trademark Trial & Appeal Board (TTAB). The judge found that client's Garanimals mark is famous and entitled to broad protection and cancelled the TTAB's registration of a similar brand name for clothing. (January 2022)
*Denotes an attorney's experience prior to joining Davis Wright Tremaine
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Admitted to Practice

  • New York, 1987

Education

  • J.D., Pace University, 1986
  • B.F.A., Drake University, 1981

Memberships & Affiliations

    • Board of Directors, New York City Bar Fund
    • International Anti-Counterfeiting Coalition
    • North American Anti-Counterfeiting Committee, International Trademark Association
    • Co-Chair, U.S. Federal and State Legislation Task Force
    • Brand Enforcement Task Force, Outdoor Industry Association
    • Brand Protection Committee, American Apparel and Footwear Association
    • New York State Women's Bar Association
    • Association of the Bar of the City of New York
    • Executive Committee, Davis Wright Tremaine, 2025

Professional Recognition

    • Named as one of the "Best Lawyers in America" in Trademark Law by Best Lawyers, 2024-present
    • Named as one of "500 Leading Global Entertainment, Sports & Media Lawyers" by Lawdragon, 2025
    • Received the "Edward J. Davis Award for Diversity & Mentorship," Davis Wright Tremaine, 2023
    • Named as one of the "20 Most Influential Women in IP Law," Law360, 2014
    • Named as one of the "Best Lawyers in America" in Trademark Litigation by Woodward/White, 2006-present
    • Named a "WTR Global Leader" by World Trademark Review, 2022
    • Named to the "World Trademark Review WTR-1000 – The World's Leading Trademark Professionals," recognized nationally and in New York in trademark prosecution/strategy and litigation/enforcement and nationally in anti-counterfeiting, 2011-present 
    • Named to IP Stars's Top 250 Women in IP, 2013-2017 
    • Named as one of the "Top 50 Trademark Attorneys in the U.S." by CSC Trademark Insider, 2005-2006
    • Listed, Marquis Who's Who in America
    • Named to "The Legal 500 U.S. Edition," 2007, 2008
    • Selected to "New York Super Lawyers" in Intellectual Property Litigation, Thomson Reuters, 2006-2012, 2014-2024

Background

    • Partner, Greenberg Traurig LLP, New York, N.Y., 2000-2012
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Publications
03.29.24
News
World Trademark Review Names 10 IP Attorneys at Davis Wright Tremaine as Among the Nation's Best Read More
Publications
04.21.2023
News
Defamation, IP, Other Litigation
Court Dismisses Forest Company's $100 Million Defamation Suit Against Greenpeace Read More
Publications
10.06.22
News
Brand Protection & Advertising
Five From Davis Wright Tremaine Named "Global Leaders" by World Trademark Review Read More
Publications
11.01.19
News
Brand Protection & Advertising
Quoted in "Commercial landlords increasingly found liable for actions of rogue tenants who sell counterfeit goods," ABA Journal Read More External Link
Publications
04.02.19
News
Brand Protection & Enforcement
World Trademark Review Recognizes Davis Wright Tremaine as One of the Nation’s Top IP Firms Read More
Publications
02.20.18
News
Brand Protection & Enforcement
Quoted in "The Problem With Putting Your Name on a Restaurant," Eater Read More External Link
Publications
01.25.18
News
Brand Protection & Enforcement
Davis Wright Tremaine Recognized as One of the Top IP Firms in the Country by ‘World Trademark Review’ Read More
Publications
2018
Publications
Brand Protection & Enforcement
Co-author, "Internet Service Provider and Host Liability," Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment 2018, World Trademark Review Read More
Presentation
10.17.17
Presentations
Intellectual Property Litigation
Moderator, "Fighting Counterfeits on a Limited Budget," Managing Trademark Assets, Summit Executive Center, Chicago Read More
08.15.17
News
Brand Protection & Enforcement
Quoted in "Costco to Appeal Latest Ruling in Tiffany Dispute; Claims Case Isn't About 'Common Understanding' of Counterfeiting," World Trademark Review
06.08.17
Presentations
Brand Protection & Enforcement
"Developing a Plan to Handle Anti-Counterfeiting and Brand Protection," MIP International Women’s Leadership Forum 2017, New York, N.Y.
Publications
04.04.17
News
Brand Protection & Enforcement
Quoted in "Small American Businesses Are Struggling Against A Flood Of Chinese Fakes," BuzzFeed News Read More External Link
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