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Robert J. Driscoll

Rob Driscoll represents advertisers, advertising agencies, entertainment marketing agencies and promotion agencies with respect to all aspects of advertising, marketing and promotion law. He regularly negotiates a wide range of marketing-related agreements, including agency-client, talent, production, media buying and music licensing agreements, with a focus on branded entertainment projects, sponsorships, co-marketing programs, brand integrations and live events. Rob also counsels clients on consumer protection issues, loyalty programs, sweepstakes and contests and legal issues presented by emerging media and technologies. In addition, he has an active intellectual property counseling and licensing practice and advises clients on e-commerce and other Internet-related legal issues, including preparation of website terms of use and privacy policies.

In addition to Rob's work in the marketing field, he represents a variety of other clients in the media and entertainment industries, including website operators, television networks, production companies, publishers and theatrical producers. He has substantial experience in digital media and technology matters, music licensing and television and theater financing and production.

Practice Highlights:
  • Advising one of the world’s largest consumer products companies on e-commerce, new media and marketing-related matters
  • Representation of clients in negotiating and drafting agreements with advertising agencies and other marketing service providers
  • Advising website operators on privacy policies, terms of use and agreements with vendors and service providers
  • Representing several leading advertising agencies, including counseling on clearance of advertising copy, advising on intellectual property issues, negotiating agreements with clients and negotiating license agreements, celebrity talent agreements and other production-related agreements
  • Counseling clients in the food and beverage, hospitality, financial services and automotive products fields on customer loyalty programs
  • Representation of a digital video aggregation and distribution service in license agreements with major television programmers and in syndication and distribution agreements

Professional & Community Activities

  • 4A’s Legal Consultation Program, 2000-present
  • New York State Bar Association – Committee on Literary Works and Related Rights, 2003-2005; Committee on Theatre and Performing Arts, 2003-2005
  • The Copyright Society of the U.S.A.
  • Association of the Bar of the City of New York – Copyright Committee, 2002-2003

Professional Recognition

  • Named a "Recognised Practicioner" in Advertising: Transactional & Regulatory (Nationwide) by Chambers USA, 2016