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Product Placement Frequency Does Not Equal Engagement
Media Daily News – 1/31/06
http://publications.mediapost.com/index.cfm?fuse
action=Articles.showArticleHomePage&art_aid=39199

Product Placement - Does it Really Work?
CNW Group – 1/30/06
http://www.newswire.ca/en/releases/archive/January2006/30/c1618.html

Direct-to-Consumer Advertising can be a Powerful and Effective Way to Help Drive Sales in the Pharmaceutical Industry
GEN – 2/1/06
http://www.genengnews.com/news/bnitem.aspx?
name=1157779XSL_NEWSML_TO_NEWSML.xml

Direct to Consumer: Women are a powerful, but untapped, audience
PharmExec – 2/1/06
http://www.pharmexec.com/pharmexec/article/articleDetail.jsp?id=301758&pageID=2

FTC Sues Berkeley Nutraceuticals
Natual Products Insider – 2/3/06
http://www.naturalproductsinsider.com/hotnews/62h384628.html

FTC Pledges "Vigorous" Pursuit of Cell Phone Record Sales
Consumer Affairs – 2/3/06
http://www.consumeraffairs.com/news04/2006/02/ftc_call_records.html

The FTC Snares Credit 'Repair' Scammers
Destination CRM – 2/3/06
http://www.destinationcrm.com/articles/default.asp?ArticleID=5810

The Never-Ending ChoicePoint Story
CIO – 2/3/06
http://www2.cio.com/research/security/edit/a02032006.html

King Of Beers Becomes King Of Content, Uses Super
Bowl To Launch Direct-To-Consumer Channel
Media Daily News – 2/2/06
http://publications.mediapost.com/index.cfm?fuse
action=Articles.showArticleHomePage&art_aid=39353

Direct Marketing is A Science of Stupidities
Adrants – 1/31/06
http://www.adrants.com/2006/01/direct-marketing-is-a-science-of-stupidit.php

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