Publications
"Keeping it Fluid in the United States," World Trademark Review
Dec 2015/Jan 2016
Fluid trademarks are a good strategy to capture the attention of millennials, but certain steps should be taken.
Read the article.
"This article first appeared in World Trademark Review issue 58, published by Globe Business Media Group - IP Division’. To view the issue in full, please go to www.WorldTrademarkReview.com."
The entire magazine can be viewed online here.