Join us at XLIVE's Annual Conference at the MGM Grand in Las Vegas for the most comprehensive and rich curriculum available to live event and entertainment professionals. DWT partner Darren Traub of the firm's esports and video games practice will be moderating two panels:
International Expansion: Growing Your Event's Global Footprint
11.19.19, 9:30-10:20 a.m.
Live experiences are bringing the world closer together, metaphorically and literally. Yet, expanding an event property internationally raises all sorts of new challenges. Working with local entities on payments, sponsorships, production while supporting local artists and locations, as well as, navigating local cultural traditions can be difficult. In addition, alternative community-building strategies such as opening permanent brick-and-mortar locations and expanding into fashion or media are helping "experience brands" grow their communities and create a sense of belonging and access all year round. Learn how to navigate around the pitfalls of producing global events in this session. You will hear from leaders in the global experience industry about how to globalize your event brand and authentically expand your offerings to and international and global audience.
New Wave Entertainment: The Overlaps in Traditional and Esports Entertainment
11.20.19, 11:15 a.m.-noon
As esports' popularity continues to become mainstream entertainment and with the likes of Tyler "Ninja" Blevins and Hyper X evangelizing that everybody can be a gamer, traditional entertainment platforms have risen to the challenge of finding ways to incorporate esports into their already existing offerings. This includes the Hyper Play festival in Singapore—produced by MTV and Riot Games—to Tyler "Ninja" Blevins streaming and playing live for the crowd at Lollapalooza. What can your company do to get involved and add esports to your platforms? We invite to join our esteemed panel of experts to learn how to weave the fabrics of traditional and esports entertainment together.