Join us at XLIVE's Annual Conference at the MGM Grand in Las Vegas for the most comprehensive and rich curriculum available to live event and entertainment professionals. DWT partner Darren Traub of the firm's esports and video games practice will be moderating the following panel:
International Expansion: Growing Your Event's Global Footprint
11.19.19, 9:30-10:20 a.m.
Live experiences are bringing the world closer together, metaphorically and literally. Yet, expanding an event property internationally raises all sorts of new challenges. Working with local entities on payments, sponsorships, production while supporting local artists and locations, as well as, navigating local cultural traditions can be difficult. In addition, alternative community-building strategies such as opening permanent brick-and-mortar locations and expanding into fashion or media are helping "experience brands" grow their communities and create a sense of belonging and access all year round. Learn how to navigate around the pitfalls of producing global events in this session. You will hear from leaders in the global experience industry about how to globalize your event brand and authentically expand your offerings to and international and global audience.