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M. Darren Traub, a Leading Lawyer at the Intersection of Entertainment and Technology, Joins Davis Wright Tremaine

04.08.19
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Contact: Mark Fefer, Marketing Communications, 206.757.8583 or markfefer@dwt.com

APRIL 8, 2019 – The media, entertainment, and intellectual property practice group at Davis Wright Tremaine, widely recognized as one of the nation's best, has expanded with the addition of M. Darren Traub, a highly experienced litigator and transactional attorney, who will serve clients from the firm's offices in New York and Los Angeles.

Traub helps clients in creative industries grow, monetize, and protect their intangible assets. He has a flourishing practice representing the organizers of leading-edge cultural and musical events, including esports league championships and international music festivals. He also supports the success of celebrity branding campaigns. On behalf of these clients, and others across the entertainment spectrum, he brings more than two decades of experience providing turnkey transactional services and litigating a wide range of intellectual property and contractual issues.

"Darren's instincts for where interactive entertainment is headed, and his passionate support of the creative and business success of his cutting-edge clients, will make him a great asset to DWT clients and colleagues alike," said Alexandra ("Allie") Nicholson, who chairs Davis Wright Tremaine's media, entertainment, and intellectual property practice. "His work perfectly complements—and expands upon—the well-known strengths of our existing team."

Traub provides his event clients with one-stop service. He negotiates all facets of their related agreements—including artist engagements, staging, club residencies, sponsorships, streaming, content licensing, investment, and performance—while helping them manage risk and avoid litigation pitfalls. Traub also helps branded entertainment agencies, product placement firms, celebrities, and influencers to create entertainment properties that align their marketing campaigns with brands and media platforms.

"The entertainment industry is completely different from what it was even five years ago," said Traub. "The emergence of new media platforms and technology ecosystems has added a new form of entertainment and has broadened the definition of 'celebrity.' With the use of these new media platforms, there are ever-emerging legal issues and regulations. It's my privilege to help keep my clients on top of this fast-moving shift."

Traub was previously a partner at Akerman LLP in New York City.

About his move to Davis Wright Tremaine, Traub said: "I am excited to join such a dynamic, full-service law firm committed to the continued success and growth of its entertainment practice. The depth and breadth of this highly respected and forward-thinking group immediately attracted me to the firm. I look forward to servicing my clients in new and different ways by tapping into the resources and network of DWT."

About Davis Wright Tremaine
Davis Wright Tremaine LLP is a national law firm with more than 550 lawyers representing clients based throughout the United States and around the world. The firm's media and entertainment team has been recognized as a Law360 "Practice Group of the Year" the past three years in a row. For more information, visit www.dwt.com.

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