The FTC and California's Attorney General Recommend Detailed New Privacy Practices and Disclosures for Entities Operating in the Mobile Environment

Be sure to spend some time with our recent advisory analyzing two important privacy developments affecting the mobile ecosystem. Our advisory focuses on the Federal Trade Commission Staff Report and the California Attorney General’s recent release of detailed recommendations and best practices for providers of mobile platforms, apps, ad networks, and their trade associations. Building on a series of recent actions emphasizing specific privacy concerns in the mobile space, the FTC’s Staff Report outlines recommendations to improve privacy disclosures and control at different levels of the mobile ecosystem. The California AG’s report addresses not just privacy disclosures, but recommends “best practices” for platforms, app developers, and ad networks that explicitly go beyond existing law. You can access the advisory here.