Do you do business online?

Do you want to use the latest technology to target potential customers based on their interests and preferences?

Do you need to broaden your understanding of how collecting data for online behavioral advertising affects your business?

If you answered yes to any of these questions, you need to review your company’s privacy statement to confirm compliance with the Federal Trade Commission and state enforcement agency guidelines regulating online behavioral advertising. In this short video, Christopher Avery spells out the value of transparency in data collection and accountability in your company’s approach to online behavioral advertising.