Emily M. Borich

Emily Borich concentrates her practice on trademark, copyright, and related litigation matters for clients from a range of industries, including fashion and beauty, luxury, technology, media, publishing, advertising, consumer electronics, and entertainment. She represents clients on domestic and international trademark matters, assisting with the selection, clearance, prosecution, registration, and maintenance of trademarks. She has significant experience in trademark enforcement, particularly on behalf of fashion and luxury clients, which includes high-profile litigation, proceedings before the Trademark Trial and Appeal Board, and oversight of foreign counsel in opposition and cancellation actions abroad. She also represents clients on brand management, anti-counterfeiting, and domain name disputes.