Ulysses S.T. Hui

Ulysses “Uly” Hui’s curiosity about how things work applies to his clients’ businesses and plans, as well. Their products, technologies, industry, strategy, and culture all inform his cooperative approach to client counseling. His start in investment banking energized him to help entrepreneurial and innovative companies overcome barriers to entry. As an intellectual property litigator and advisor for the first half of his legal career, he honed his analytical, communications, and negotiations skills to zealously protect or assert his clients’ interests. More recently, as general counsel of a multinational supplier to leading-edge smartphone, AR/VR, wearables, and automotive companies, the same skills proved vital in forging collaborations with vertical ecosystem partners—where interests may be aligned, but not the same. Earning management’s trust underscored for him that the legal function should advance business strategy and contribute to the bottom line. Uly continues to advocate for innovators as a Technology Partner with Davis Wright Tremaine in San Francisco and Silicon Valley.

Uly helps companies of all sizes manage innovation risk; develop best practices considering new and changing regulations and standards; and structure strategic collaborations, as well as negotiate the gamut of technology, business, and commercial deals. He has counseled clients in such diverse technologies as software and cloud services, blockchain, NFTs, IoT, digital media, AdTech, AI/ML, semiconductors, computer architecture, quantum computing, biopharmaceuticals, remote sensors, and aerospace; and anticipates working with clients on new technologies and business models yet to come. In a nutshell, Uly helps his clients navigate complex market and regulatory environments, while avoiding legalese and over-lawyering.