Matthew E. Moersfelder

Matthew Moersfelder helps clients develop branding strategies that focus on fulfilling business goals rather than on portfolio size. He believes that it is not possible to effectively advise clients without deeply understanding their business, and he actively seeks relationships where he is expected to be an active member of clients' in-house legal teams. His advising philosophy is informed by business-oriented decision-makers who require practical advice based on a deep understanding of law that can be directly implemented by the business.

While Matthew spends much of his time advising clients on trademark matters, he understands that protecting a client's brand goes beyond trademarks. He therefore also has experience in a full spectrum of branding-related legal areas, including advertising; licensing; IP acquisition and due diligence; domain-name registration and application strategies; combatting cybersquatting; effective online branding; and preventing unauthorized online use. He also has successfully represented numerous clients in branding-related conflicts, including in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), and in domain-name arbitrations.