HSN's QR Code Experiment Intended to Gauge Consumer’s Interest in Scan-to-Buy Features

Earlier this month, Home Shopping Network (HSN) conducted a four-day television experiment aimed at educating viewers of its shopping network on the use of “QR codes” or “Quick Response codes”—i.e., black modules arranged in a square pattern on a white background similar to bar codes. The trial allowed viewers to scan QR codes appearing on their... Continue Reading