“What a Business Lawyer Needs to Know About Trademark Law,” Davis Wright Tremaine workshop
This CLE addressed the following questions related to trademark law:
- Why use a trademark?
- What is a trademark?
- How should you go about selecting a mark?
- What factors should be considered during selection of a mark?
- What do I have to do to acquire or own the mark?
- Why should I register a mark?
- How do I know what to register?
- Why are some marks better than others?
- How does a mark accrue value?
- How does a business increase the value of its marks?