“What a Business Lawyer Needs to Know About Trademark Law,” Davis Wright Tremaine workshop

This CLE addressed the following questions related to trademark law:

• Why use a trademark?
• What is a trademark?
• How should you go about selecting a mark?
• What factors should be considered during selection of a mark?
• What do I have to do to acquire or own the mark?
• Why should I register a mark?
• How do I know what to register?
• Why are some marks better than others?
• How does a mark accrue value?
• How does a business increase the value of its marks?

Download the presentation slides (PDF)