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“What a Business Lawyer Needs to Know About Trademark Law,” Davis Wright Tremaine workshop

By  Cindy L. Caditz
04.13.11
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This CLE addressed the following questions related to trademark law:

  • Why use a trademark?
  • What is a trademark?
  • How should you go about selecting a mark?
  • What factors should be considered during selection of a mark?
  • What do I have to do to acquire or own the mark?
  • Why should I register a mark?
  • How do I know what to register?
  • Why are some marks better than others?
  • How does a mark accrue value?
  • How does a business increase the value of its marks?

Download the presentation slides (PDF)

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