"Protecting Your Brand from Online Counterfeiting," Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment, World Trademark Review

This chapter "Protecting Your Brand from Online Counterfeiting – The Rogue Action" was written by Roxanne Elings, and Lisa D. Keith.

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This article first appeared in Online Brand Enforcement 2014, a supplement to World Trademark Review, published by The IP Media Group. To view the issue in full, please go to www.worldtrademarkreview.com.