The world of the popular television show Mad Men may be glamorous, but according to the Director of the Federal Trade Commission’s Bureau of Consumer Protection, Jessica Rich, it depicts more fiction than fact about modern advertising practices which has moved online and depends on vast amount of customer data. While speaking at the AdExchanger Industry Preview 2015 on January 21st, Ms. Rich cautioned that online advertisers must be more open and transparent with consumers on how they use, collect, and share consumers’ information in this new marketing paradigm, and warned advertisers that failing to sufficiently disclose or attempting to deceive customers about their data collection and use practices could lead to FTC enforcement actions and a loss of consumer trust.
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