Health care providers are utilizing new ways to deliver and bill for their services, and many providers have begun offering cash-based, direct-to-patient services to the public. These direct access models include services such as concierge medicine, self-referred lab tests, non-covered imaging, virtual telemedicine consults, retail clinics, and more. In this webinar, we discuss the panoply of legal issues that can be triggered by these direct-to-consumer health care delivery models, such as Medicare and Medicaid coverage and billing rules, implications for commercial contracts, state licensing and scope of practice issues, direct-to-consumer lab testing issues, new HIPAA/CLIA rules related to direct access to lab results, direct-to-consumer marketing/advertising, and more.
