Moderator, "Protection for Well-Known Marks," Managing Trademark Assets, Summit Executive Center, Chicago

This event focused on providing attendees with practical strategies for effectively managing international portfolios despite budgetary constraints. Attendees heard senior counsel from a range of industries discuss their successes and failures, and share critical insights.

Takeaways from this panel included:

• What it means to be well-known—the pros and cons
• Judicial or administrative? How to be recognized as a well-known mark
• The obligations associated with well-known status
• What protection does recognition offer and what still needs to be done?