Thumbs up? Thumbs down? Space for detailed reviews? The internet allows customers and other members of the public to comment on everything from products to services to advertising campaigns and company strategy. Crowdsourcing affects businesses of all types. In this panel, In-house and outside counsel discussed a variety of legal and practical concerns that both positive and negative reviews can have on a business, including implementation of appropriate policies, how to manage negative reviews, whether the business should participate in crowdsourcing or responding to online comments, the legal implications including defamation, FTC, copyright, and other statutory concerns. The panel also addressed ethical issues attorneys may face with regard to legal crowdsourcing.
Moderator: Sandra J. Wunderlich, Tucker Ellis LLP, St. Louis
- James Rosenfeld, Partner Davis Wright Tremaine LLP, New York, N.Y.
- Catherine Turner Willmunder, Vice President-Employee Relations and HR Compliance, Apria Healthcare, Lake Forest, Calif.