Co-presenter, "The Ethics of Advertising and Marketing," The Law and Ethics of NewLaw, San Francisco

Lawyers and others are experimenting as never before with new forms of law practice, new business arrangements between lawyers and others, and new vehicles for the delivery of legal services, many of which do not involve lawyers at all.  Attendees at this new program learned from national ethics experts and leaders in the legal services business how to use new methods, technologies, and business models to deliver legal services in the current and emerging marketplace.

This presentation served as a review of the latest developments in the regulation of lawyer advertising and marketing, including dealing with the wildly varying advertising ethics rules of U.S. jurisdictions and the prohibitions on lawyers paying for referrals and sharing fees with those who are not lawyers.