Moderator, "Esports and Music - The Sound of Success?" ESI Digital Summit, Online Webinar
Music has been an integral part of gaming since its inception. We all remember the great soundtracks of games like FIFA, GTA Vice City, and SSX Tricky. But the growth of esports has led to new collaborations between gaming and sports beyond tracks playing in cutscenes or blaring out at esports arenas.
From news headlines of team investments by top artists such as Drake, Offset, and Steve Aoki to record-breaking in-game concerts within Fortnite by Travis Scott, COVID-19 has shined an even brighter spotlight on the opportunities for these entertainment pillars to work together, as highlighted by the rush of artists to stream and participate in charity gaming tournaments. Why do the esports and music industries work so well together? What does a successful partnership look like? What benefits are there to the recording artist and the esports organizations? Is your organization ready to partner with the record industry, and, if so, how do you begin?
Join this panel of record label executives, FaZe Clan's head of esports, hip-hop artists, and legal minds for a behind-the- scenes discussion that will shed some light on these questions.
Moderator: Darren Traub, Partner, DWT
- Ryan Ruden, SVP, Experiential Marketing and Business Development, Columbia Records
- Erik Anderson, Head of Esports, FaZe Clan
- Sarina Larson, Consultant & CEO - Music x Gaming Consultant + Merch Roadie
- Andre Allen Anjos, Artist, RAC