Moderator, "Review of the Year's Most Important Issues and Priorities with Regulators from the FTC, NAD, and NY State AG's Office", ANA/BAA Marketing Law Conference

The coming year looks to be a watershed moment in consumer protection enforcement as, perhaps, in life: Will we see "Business as Usual" — and What Does That Mean Anyway? Stepped-up enforcement (even separate from COVID) or less? Surprising Pressure Points? What about those Endorsement Guidelines!

With all the changes happening in marketing and accordingly consumer protection, this panel discussed priorities, enforcement goals, how 2020 may influence 2021, and more.

Moderated by Nancy Felsten, Partner, Davis Wright Tremaine LLP

Panelists included:

• Kim Berger, Chief, Internet and Technology Bureau, Office of the New York State Attorney General
• Laura Brett, Vice President, National Advertising Division, BBB National Programs
• Serena Viswanathan, Acting Associate Director for Advertising Practices, Bureau of Consumer Protection, FTC