Moderator, "#To Disclose or Not to Disclose," Luxury Law Summit Americas
Like all brands, luxury brands rely on consumer reviews and have increasingly turned to celebrities – including social media "luxury lifestyle" influencers – to reach consumers through digital videos, Instagram stories, YouTube content, and other social media posts and endorsements.
Learn from those charged with enforcing truth in advertising how to solicit and aggregate reviews and when and how to disclose these influencer and other "material" relationships.
Moderated by Nancy Felsten, Partner, Davis Wright Tremaine LLP
- Laura Brett, Vice President, National Advertising Division, BBB National Programs
- Serena Viswanathan, Acting Associate Director for Advertising Practices, Bureau of Consumer Protection, FTC