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Desktop Image: Nicholson, Alexandra
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Alexandra Nicholson

Partner

National Chair, Media, Entertainment & Intellectual Property Practice

T 212.603.6433 New York
I like building things: brands, teams and practices.
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Allie Nicholson focuses her practice on trademark, copyright and other intellectual property issues for many of the country's leading media and entertainment companies. Recognized for her "high-level strategic nous [which] has been a boon for prominent rights holders," her trademark practice centers on global brand protection and enforcement, transactions and strategic planning. She handles the management and enforcement of many worldwide intellectual property portfolios, including providing general counsel on a full range of trademark, copyright, content review and advertising issues.

Allie consistently receives top industry rankings in the area of global brand management and trademark protection and enforcement. World Trademark Review notes her reputation as "A go-to for media clients and equipped with wide-ranging knowledge of the digital technology field" who is recognized by clients as "extremely efficient, strategic, and responsive," an "absolute pleasure to deal with," and for "her five-star bedside manner." She is well known for her particular expertise in global brand management: "She has a terrific understanding of trademark prosecution rules and practices in many different countries and uses her knowledge creatively to achieve protection goals. Her advice has great practical and commercial value."

Long interested in the intersection of media, entertainment and technology, Allie conceptualized and founded the industry-leading DOWNLOAD/NY and DOWNLOAD/LA digital conferences which annually attract hundreds of in-house counsel and business executives in New York and Los Angeles, and has overseen the significant expansion of the firm's media, entertainment, intellectual property, and privacy & security practices.

Assorted

Provide title clearance services for film, television, and streaming properties on behalf of studios, streaming platforms, and production companies throughout the entertainment industry. 

Sesame Workshop

Responsible for the worldwide trademark portfolio of Sesame Workshop, producer of "Sesame Street" and other renowned children's television programming, spanning 120 countries around the world. Responsible for clearance, protection, licensing and claims/disputes including global protection strategy for all of the Workshop's entertainment properties and extensive merchandising.

BlackBerry Limited

Responsible for the worldwide trademark portfolio of BlackBerry Limited, consisting of clearance, protection, enforcement, and claims/disputes, including global protection and enforcement strategy in 159 countries.

Home Box Office ("HBO")

Outside trademark counsel to celebrated cable television network, responsible for providing trademark advice and expertise to in-house trademark department related to network's extensive programming.

MacMillan Publishers

Outside trademark counsel to global book publishing company; responsible for trademark clearance and protection of the company’s many global imprints and brands.
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Admitted to Practice

  • New York, 1988
  • U.S. District Court, Southern District of New York, 1988
  • U.S. District Court, Eastern District of New York, 1988

Education

  • J.D., New York University School of Law, 1987
  • A.B., History and Fine Arts, Harvard College, 1984, magna cum laude

Memberships & Affiliations

    • Chair, Committee on Trademarks and Unfair Competition (2014-2017); Member (2001-2004; 1996-1999), Committee on Copyright and Literary Property (2005-2007), Committee on Entertainment Law (1999-2000) — Association of the Bar of the City of New York
    • International Trademarks Association (INTA)
    • Copyright Society of the United States
    • Intellectual Property Section, American Bar Association
    • Intellectual Property Section, New York State Bar Association
    • Chair, Harvard Schools Committee of New York

Professional Recognition

    • Named as one of "500 Leading Global Entertainment, Sports & Media Lawyers" by Lawdragon, 2025
    • Named to the "World Trademark Review 1000" by World Trademark Review, 2012-present; Named a "WTR Global Leader," 2022, 2025
    • Selected to "IP Stars" in Trademark (National and New York) by Managing IP, 2025; Named to "Top 250 Women in IP," 2013
    • Listed as one of Crain's New York Business' "Notable Executives," 2021
Searching...
Publications
06.11.25
News
Eight Attorneys From Davis Wright Tremaine Honored as 2025 IP Stars Read More
Publications
03.29.24
News
World Trademark Review Names 10 IP Attorneys at Davis Wright Tremaine as Among the Nation's Best Read More
10.12.23
Presentations
Panelist, "Welcome: Initiate DOWNLOAD," DOWNLOAD/NY
Publications
11.03.22
News
Davis Wright Tremaine Named "Law Firm of the Year" in Advertising Law Read More
Publications
10.06.22
News
Brand Protection & Advertising
Five From Davis Wright Tremaine Named "Global Leaders" by World Trademark Review Read More
Publications
08.31.21
News
Media & Entertainment
Ambika Kumar, Co-chair of the Media Practice at Davis Wright Tremaine, Named a Law360 MVP of the Year Read More
trademark symbol with papers and pencil icon
10.28.20
Insights
Trademark
U.S. Supreme Court Rules Trademark Infringer's Profits at Risk in All Cases Read More
Court columns viewed from below
04.24.20
Advisories
Media & Entertainment
U.S. Supreme Court Rules Trademark Infringer’s Profits at Risk in All Cases Read More
Publications
04.16.19
News
Brand Protection & Advertising
"Davis Wright Nabs Music Festival, Esports Pro From Akerman," Law360 Read More External Link
Publications
04.02.19
News
Brand Protection & Enforcement
World Trademark Review Recognizes Davis Wright Tremaine as One of the Nation’s Top IP Firms Read More
Publications
02.11.19
News
Brand Protection & Advertising
"Media & Entertainment Group Of The Year: Davis Wright," Law360 Read More External Link
Publications
12.13.18
News
Media & Entertainment
"Davis Wright Nabs Entertainment Litigator In LA," Law360 Read More External Link
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