As a former technology consultant specializing in e-business solutions, Brian Nixon understands his clients' business goals and strives to provide them with forward-thinking counsel that helps propel enterprise at the leading edge of technology. To that end, Brian helps clients of all sizes—from startups to Fortune 500 companies—negotiate and structure complex commercial transactions that implement data- and technology-driven innovations across various media channels.
Brian has handled all aspects of drafting and negotiating agreements in marketing, merchandising, publishing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. Brian advises teams, leagues, and technology companies in the sports business on online gambling, sports betting, and other data- and technology-driven initiatives. His matters often involve complex, multiparty allocations of intellectual property rights, Big Data management, and related privacy considerations.
His experience includes advising organizations of all sizes on mobile commerce, TCPA compliance, online behavioral advertising, privacy issues, software development, advertising service agreements, and content license agreements. Throughout his legal career, Brian has worked with clients across a range of industries, including sports, automotive, motion picture studios and other entertainment companies, financial services, media companies, online retailers, consumer products companies, fashion technology, new media ventures, and advertising and promotions agencies.
Represented major media companies, brands, agencies, and ad technology companies to negotiate agreements for use of demand and supply-side platforms (DSPs and SSPs), data management platforms, customer data platforms, ad servers, post advertising campaign analytics tools to assess return on advertising spend (ROAS), and many other emerging data-driven tools.
Sports and gaming
Represented teams and leagues in sports technology deals, fan data-driven agreements, mobile-marketing initiatives, and sports-betting/online gaming agreements.
Advanced media and digital marketing
Assisted global brands and agencies with media agency services agreements, including drafting complex terms to cover media buying, planning, ad placement, programmatic advertising services, targeted advertising, use of artificial intelligence, and other automated processes for purposes of delivering rich and relevant advertising and branded content.
Admitted to Practice
District of Columbia, 2005
J.D., The George Washington University Law School, 2005
B.S., Information Systems, University of Maryland, 2000, cum laude
B.S., Marketing, University of Maryland, 2000, cum laude
- Beta Gamma Sigma
- Omicron Delta Kappa
- Golden Key Honor Society
Memberships & Affiliations
- American Bar Association
- Named as one of the "Best Lawyers in America" in Advertising Law by Best Lawyers, 2020-present
- Selected to "Washington D.C. Rising Stars" in Media and Advertising, Technology Transactions, Thomson Reuters, 2014-2015
- Named to "The Legal 500 U.S. Edition" in Marketing & Advertising and Data Privacy and Data Protection, 2017-2019
- Named as a "40 Under Forty" Honoree in The Network Journal, 2017
- Named in the Lawyers of Color "Hot List," 2013
- Partner, 2015-2021; Associate, 2012-2015 – Loeb & Loeb LLP, Washington, D.C.
- Associate, Davis Wright Tremaine LLP, Washington, D.C., 2005-2012
- Consultant, Proxicom, Reston, Va., 2000-2002