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Desktop Image: Greg Plichta
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Greg Plichta

He/His

Of Counsel

T 206.622.3150 Seattle
I'm driven to find signal in noise, using engineering rigor and first-principles thinking to protect what truly matters.
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Greg Plichta advises clients on the development, protection, and commercialization of technology across software, cloud infrastructure, hardware, data, and AI-driven systems. His work includes developing and managing large patent portfolios, shaping global IP strategy, advising on patent and copyright concepts in complex commercial and transactional matters, and guiding open-source policy and compliance. He regularly partners with engineering, product, and business teams to identify protectable innovations, manage patent prosecution, maintenance, and enforcement, and align IP decisions with broader technology and business priorities.

In leadership roles, Greg has overseen global patent portfolios numbering in the thousands of assets, managed extensive networks of outside counsel, and supported large-scale innovation programs involving thousands of inventors. He has directed portfolio evaluation, monetization, and enforcement efforts, and has helped design and deploy AI-based tools to improve invention selection and patent review at scale. Earlier in his career, he worked on building and securing patent assets, negotiating licensing arrangements, supporting litigation strategy, and providing freedom-to-operate and related analyses.

Greg holds a J.D. and multiple undergraduate degrees from the University of Washington, including electrical engineering and philosophy with distinction. He has served in a number of professional leadership and volunteer roles within the patent and IP community, including statewide and local bar organizations.

Practice Highlights

Dataset and model licensing

Advising technology companies on the licensing, acquisition, compliance of AI datasets and models, structuring and reviewing agreements that align technical architecture, regulatory exposure, and long-term competitive strategy.

Data risk management

Counseling product and infrastructure teams on IP, open-source, training-data provenance, and model-output risk, integrating legal oversight directly into engineering workflows to reduce exposure without slowing innovation while taking smart risks.

Developing valuable assets and efficient portfolio maintenance

Designing and managing high-value patent portfolios that balance defensive protection with proactive market positioning, prioritizing assets that create leverage in licensing, corporate transactions, and competitive strategy while maintaining cost discipline and operational efficiency.
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Admitted to Practice

  • Washington, 2005
  • U.S. Patent and Trademark Office
  • U.S. Court of Appeals, Federal Circuit
  • U.S. District Court, Western District of Washington

Education

  • J.D., University of Washington School of Law
  • B.S., Electrical Engineering, University of Washington
  • B.A., Philosophy, University of Washington
  • B.A., Political Science, University of Washington

Languages

  • Polish

Memberships & Affiliations

    • Certified Licensing Professional
    • President, Washington State Patent Law Association
    • Board Member, Washington State Bar Association, IP Section
    • Chair, King County Bar Association, IP Section
    • Volunteer IP Advisor, California Lawyers for the Arts
    • University of Washington Entrepreneurial Law Clinic, Advisor

Background

    • Sr. Corporate Counsel, Amazon (AWS), Seattle, 2017-2026
    • Sr. VP, IP Portfolio Management, Xinova, Seattle, 2016-2017
    • Director, Patent Development, Invention Development Fund LLC (managed by Intellectual Ventures), Bellevue, Wash., 2008-2016
    • Patent Attorney, Woodcock Washburn LLP, Seattle, 2004-2008
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