Skip to content
DWT logo
People Services Insights
About Offices Careers
Search
People
Services
Insights
About
Offices
Careers
Search
Desktop Image: Zukowsky, Rich
Mobile Image: Zukowsky, Rich

Rich Zukowsky

Counsel

T 212.402.4073 New York
  •  

Download vCard Download bio Print this page
Share

Rich Zukowsky counsels clients across the financial services and technology sectors on regulatory, enforcement, and transactional matters. A former in-house associate at a major financial institution, Rich brings a pragmatic, business-oriented perspective to helping clients navigate complex legal and compliance challenges.

He advises on a broad range of federal and state consumer and commercial finance laws, with experience spanning advertising, deposits, lending, payments, privacy, rewards, and surcharging. Rich has served as trusted counsel to some of the nation's largest lenders and fastest-growing fintechs in the advertising, administration, and development of credit cards, secured charge cards, personal loans, and emerging financing products.

Practice Highlights

Regulatory and enforcement matters

Draws on deep experience with federal, state, and network rules governing consumer and commercial financial products to help clients enhance compliance programs and respond effectively to regulatory and network inquiries and enforcement actions.

Product launches

Advises large financial institutions, technology companies, and lean startups in bringing new and innovative products to market in compliance with federal and state consumer- and commercial-protection, licensing, card network, and clearinghouse regimes. Represents clients in complex negotiations to structure and launch products through bank-fintech partnerships and co-brand credit card arrangements.

Advertising

Counsels financial institutions, fintechs, and other market participants on advertising and marketing issues involving financial products, rewards programs, and merchant pricing. Advises on federal lending and deposits marketing requirements and state laws governing surcharging, commercial financing disclosures, and rewards programs.

Admitted to Practice

  • New York, 2017

Education

  • J.D., The George Washington University, 2016
  • B.A., University of Michigan, 2012

Languages

  • Spanish

Memberships & Affiliations

    • Leadership Team, Truth in Lending Subcommittee, American Bar Association, 2020-2023
    • Committee Member, Pro Bono Committee, Davis Wright Tremaine, 2019-present

Professional Recognition

    • Named "One to Watch" by Best Lawyers in Banking and Finance Law, 2026

Background

    • Associate, Citigroup, New York, N.Y., 2016-2018
    • Legal Intern, NetApp, Washington, D.C., 2015
    • Legal Fellow, National Coalition of Syrian Revolution & Opposition Forces, Washington, D.C., 2014
    • Law Clerk, Sanford Heisler Sharp LLP, Washington, D.C., 2013-2014
Clear Filter
Searching...
Your search returned no results. Please try another search or remove search criteria.
DWT logo
©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.
Media Kit Affiliations Legal notices
Privacy policy Employees DWT Collaborate EEO
SUBSCRIBE
©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.
Close
Close

CAUTION - Before you proceed, please note: By clicking "accept" you agree that our review of the information contained in your e-mail and any attachments will not create an attorney-client relationship, and will not prevent any lawyer in our firm from representing a party in any matter where that information is relevant, even if you submitted the information in good faith to retain us.