This is an interesting time for the Northwest wine industry. Economic recession and a sophisticated and demanding consumer market have created unique challenges and great opportunities for winemakers throughout the region. In addition, a new executive director for the Oregon Winegrowers Association will bring new ideas and direction to the industry. Jesse D. Lyon joins Northwest Vine Time host Brian Bushlach for a timely discussion on these and other issues of importance to this enormous and influential regional industry. Northwest Vine Time airs on KXL 750 AM in Portland, or on online.

Segment 1 (MP3): Jess talks about his background and how he got involved with representing wineries/vineyards and other food and beverage industry businesses. 

Segment 2 (MP3): Jess talks about the changes and growth in the Oregon wine industry, its unique challenges and opportunities, as well as the Oregon Winegrowers Association and its new executive director. 

Segment 3 (MP3): Jess and the host discuss the economic challenges facing the industry in the wake of the current recession, and how Oregon winemakers continue to persevere despite market pressures. 

Segment 4 (MP3): Jess imparts some legal advice on some basic things winemakers can do to improve their business model and opportunity for financial success.