Advertising, Marketing & Promotions

Clients rely upon Davis Wright Tremaine for practical, responsive advice that allows marketing teams to turn their creativity into effective and legally compliant advertising and marketing programs and solutions. Drawing on skills, insights and industry knowledge honed over decades, we guide our clients through a maze of laws and regulations, and a media environment marked by constant disruption, to help them deliver powerful results and push creative bounds.

We represent companies in all corners of the advertising and marketing ecosystem – national brands, advertising and marketing service providers, tech platforms and media and entertainment companies.

Industry Knowledge
Our lawyers have worked in the advertising field since the "Mad Men" days. We know the regulators, the competitors and the industry.

Insider Perspective
Our lawyers have worked in-house so we understand the need for practical and concise advice and not lengthy memos (unless that’s what our clients require). We have also served in the government, so we know how regulators think and prioritize their enforcement initiatives.

Responsive Counsel
We are dedicated, cost-effective and incredibly responsive. We make sure we understand our clients’ schedules and priorities.

Breadth of Experience
Our multi-disciplinary team – with deep expertise in technology, media, privacy, data security, intellectual property, First Amendment and entertainment, in addition to core advertising legal capabilities – has seen it all.

Recognized Expertise
We not only address the questions being asked, but know what questions our clients should be asking, ensuring that projects and campaigns withstand the scrutiny of regulators and competitors. It’s why Chambers USA ranks our team among the top five firms nationally for advertising transactional and regulatory work. Chambers reports that our clients are our biggest fans, noting that we “are dedicated, work around the clock and are great advisers. They always make you feel like a priority - are always very attentive and really helpful." Another notes our "excellent expertise and experience in the advertising, marketing and promotion space," adding "The firm provides really high-quality work and is thoughtful and efficient."

We handle the entire range of legal issues relating to advertising, marketing and promotions. Whether advising on advertising production, claim substantiation, ad tech, privacy and data, media buying or consumer protection issues, or negotiating complex transactions, we always keep our clients’ business objectives at the forefront. And as we help our clients navigate through new issues raised by emerging communications tools in this dynamic space, and guide them through a constantly-changing regulatory environment, we are focused on getting the best result. We offer sound advice to mitigate risk, but in the event of a competitor or regulatory challenge or other dispute, we are expert at handling advertising-related matters before the NAD, regulators and courts.