Skip to content
DWT logo
People Services Insights
About Offices Careers
Search
People
Services
Insights
About
Offices
Careers
Search
Advisories
Communications

FCC Adopts Joint Industry Proposals Modifying Digital TV "Kidvid" Rules

09.26.06
Share
Print this page

At its open meeting this morning, the Federal Communications Commission adopted a Second Order on Reconsideration and Second Report and Order in the proceeding applying the Commission’s Children’s Television Obligations to Digital Television. The purpose of this meeting was to consider petitions for reconsideration filed in response to the Commission’s 2004Report and Order in this proceeding, as well as a “Joint Proposal” filed by several industry groups (including both broadcast and cable interests) and children’s advocates in December 2005. Although the text of today’s decision has not yet been released, it appears that the Commission adopted the Joint Proposal in full.

The specific proposals, which were reported in our CRB Update of March 20, 2006, modify the Website rule, the Host-Selling Rule, the Promotions Rule, the Preemption Rule and the Multicasting Rule to allow a bit more flexibility than the hard and fast rules originally adopted by the Commission. Among other things, the FCC clarifies that certain public service announcements (PSAs), station identifications and emergency announcements are not subject to the rules that would have counted display of related web addresses as commercial matter. Please see the March 20 Update or contact us for additional details.

Related Articles

01.08.25
Webinars
Communications
"Preparing for Agency Enforcement Under Trump 2: What You Need to Know," Davis Wright Tremaine Webinar Read More
09.11.24
Insights
Communications
Licensees and Telecom/Video Service Providers Must File and Pay FCC Regulatory Fees by Sept. 26, 2024 Read More
07.17.24
Insights
Communications
Will the Supreme Court's Loper Bright Decision Change How the 6th Circuit Reviews the FCC's Open Internet Order? Read More
DWT logo
©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.
Media Kit Affiliations Legal notices
Privacy policy Employees DWT Collaborate EEO
SUBSCRIBE
©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.