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"New FTC Guidelines on Endorsements and Sponsorship Disclosure - Broadcasters and New Media Companies Beware," National Law Review

By David D. Oxenford and Nancy J. Felsten
01.01.10
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On December 1, 2009, FTC revised Guidelines went into effect updating policies dealing with advertising using testimonials and endorsements, specifically affecting celebrity endorsements and sponsorship disclosure. These revised guidelines directly impact the established practices of broadcasters and new media companies.

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