Brand Protection & Enforcement
The power of brands to excite and inspire has become only more evident in the era of instant global communication. But borderless digital commerce has also made brand protection more challenging than ever. For many of the world’s most iconic brands, Davis Wright Tremaine is their go-to resource for navigating this mix of risk and opportunity.
We view brand protection as a focused, strategic enterprise in which trademark, copyright, and advertising are approached as an integrated whole, both on- and offline. We’ve been recognized as a national leader in all these areas, with World Trademark Review noting our deep industry expertise, breadth of resources, and pragmatic business-focused approach. (WTR 1000, 2018, 2019).
We serve industries spanning entertainment, media and advertising to technology, fashion & luxury goods, food & beverage, hospitality, communications, consumer products, financial services, and healthcare. Many of us had previous careers as in-house counsel, so we understand the needs of business and know how to communicate informed, practical advice across business units.