Skip to content
DWT logo
People Services Insights
About Offices Careers
Search
People
Services
Insights
About
Offices
Careers
Search
Publications
Brand Protection & Enforcement

"Keeping it Fluid in the United States," World Trademark Review

Dec 2015/Jan 2016
Share
Print this page

Fluid trademarks are a good strategy to capture the attention of millennials, but certain steps should be taken.

Read the article.

"This article first appeared in World Trademark Review issue 58, published by Globe Business Media Group - IP Division’. To view the issue in full, please go to www.WorldTrademarkReview.com."

The entire magazine can be viewed online here.

Related Articles

06.13.25
Insights
Food + Beverage
Another Helping of Food Law Updates: Texas Legislature Goes Into MAHA Mode With Warning Label Bill Read More
04.25.25
Publication
Food + Beverage
Flurry of Activity from FDA in the First Four Months of 2025 Read More
01.14.25
Insights
Brand Protection & Advertising
FDA's Definition of "Healthy" … Updated Just in Time for New Year's Resolutions Read More
DWT logo
©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.
Media Kit Affiliations Legal notices
Privacy policy Employees DWT Collaborate EEO
SUBSCRIBE
©1996-2025 Davis Wright Tremaine LLP. ALL RIGHTS RESERVED. Attorney Advertising. Not intended as legal advice. Prior results do not guarantee a similar outcome.