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"Keeping it Fluid in the United States," World Trademark Review

Dec 2015/Jan 2016
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Fluid trademarks are a good strategy to capture the attention of millennials, but certain steps should be taken.

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"This article first appeared in World Trademark Review issue 58, published by Globe Business Media Group - IP Division’. To view the issue in full, please go to www.WorldTrademarkReview.com."

The entire magazine can be viewed online here.

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