Moderator, "Fighting Counterfeits on a Limited Budget," Managing Trademark Assets, Summit Executive Center, Chicago
This event focused on providing attendees with practical strategies for effectively managing international portfolios despite budgetary constraints. Attendees heard senior counsel from a range of industries discuss their successes and failures, and share critical insights.
Takeaways from this panel included:
- Assessing budgetary and business priorities when faced with infringement
- Best practices for dealing with counterfeits and liaising with consumers and retailers
- Working with licensees to police markets outside your home jurisdictions
- Protecting marks at the border: how to stem the flow of counterfeits internationally