This event focused on providing attendees with practical strategies for effectively managing international portfolios despite budgetary constraints. Attendees heard senior counsel from a range of industries discuss their successes and failures, and share critical insights.
Takeaways from this panel included:
- Assessing budgetary and business priorities when faced with infringement
- Best practices for dealing with counterfeits and liaising with consumers and retailers
- Working with licensees to police markets outside your home jurisdictions
- Protecting marks at the border: how to stem the flow of counterfeits internationally