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"AI and Marketing," Brand Activation Legal Webinar, Association of National Advertisers

02.11.20
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For February, DWT partner Chris Savage and associate Kay Jackson addressed the use of AI and machine learning in marketing from a practical perspective, including issues like the following:

  • How should advertisers manage what their online chatbots can and can't say, to avoid potential liability?
  • How can hyper-realistic AI-generated "people" in ad content assist in marketing, and how can advertisers avoid potential liabilities use of artificial people might create?
  • How should advertisers manage and protect the proprietary and other data they use to feed their AI marketing efforts?
  • How does the CCPA (and the GDPR) affect efforts to use AI in marketing?

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