"AI and Marketing," Brand Activation Legal Webinar, Association of National Advertisers
- How should advertisers manage what their online chatbots can and can't say, to avoid potential liability?
- How can hyper-realistic AI-generated "people" in ad content assist in marketing, and how can advertisers avoid potential liabilities use of artificial people might create?
- How should advertisers manage and protect the proprietary and other data they use to feed their AI marketing efforts?
- How does the CCPA (and the GDPR) affect efforts to use AI in marketing?