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"United States: Strong Rights Without Registration," World Trademark Review

April/May 2015
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By collecting and producing evidence of use and marketplace awareness, a trademark owner can develop strong trademark rights in the United States without the need for federal registration. Read the article.

“This article first appeared in World Trademark Review issue 54, published by Globe Business Media Group - IP Division’. To view the issue in full, please go to www.WorldTrademarkReview.com.”

The entire magazine can be viewed online here.

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