Brian J. Hurh

Partner

I help clients achieve balance between building strong compliance infrastructure and getting products quickly to market.

Brian Hurh helps clients navigate the complex array of federal and state banking and financial privacy laws. As a former systems engineer and computer programmer for an Internet payment startup, Brian has both the legal and technical expertise to understand the regulatory and business needs of companies that include banks and non-bank financial services companies, financial technology providers, merchants and marketplaces, and payment service providers.

Brian's regulatory expertise encompasses the alphabet soup of federal consumer financial protection laws, in particular TILA, EFTA, ECOA, GLBA, FCRA and ESIGN. He also regularly advises companies on federal and state prepaid, gift card, money transmitter and payment network compliance concerns.

Brian is the Professional Development Partner for the Consumer Financial Services practice group.

Practice Highlights

Product design and development

Helps clients design financial products and services – including credit cards, personal loans, point-of-sale financing and other innovative payment solutions – from start to launch. This includes helping to compose user experiences, marketing and advertising materials, terms and conditions, credit agreements, service provider contracts, privacy policies and customer communications and consents.

US product launch

Supports non-US companies in launching financial products and services in the US, by performing gap analyses of current products against applicable US laws and revising product designs and agreements to conform to US laws.

Credit marketing campaigns

Counsels credit card issuers and lenders on first-party and third-party marketing campaigns on compliance with TILA advertising regulations, ECOA fair lending principles, UDAAP and FCRA prescreen rules, among other federal and state law concerns.

Admitted to Practice

District of Columbia
Virginia

Education

J.D., American University Washington College of Law, 2005, cum laude
- Senior Note and Comment Editor, American University-ABA Administrative Law Review
- Founding Member; Managing Editor - Business Law Brief
M.Eng, Operations Research, Industrial Engineering, Cornell University College of Engineering, 1999
B.S., Operations Research, Industrial Engineering, Cornell University College of Engineering, 1998

Memberships & Affiliations

- Consumer Financial Services Section; Payments and e-Banking Section; Truth in Lending Section; Retail Banking Section – American Bar Association
- D.C.-Asian Pacific American Bar Association
- Editor and Regular Contributor, Payment Law Advisor
- Founder and Regular Contributor, Broadband Law Advisor: Insight and Information on the FCC's National Broadband Plan

Background

- Technology Management Consultant, PricewaterhouseCoopers LLP
- Systems Engineering Manager, InternetCash

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