“Why does RadioShack ask for your phone number when you buy batteries?” is a question that was once asked by Kramer in Seinfeld. Now, we have the answer—that data is pretty valuable, as evidenced by the bankrupt company’s efforts to sell it off in an attempt to pay down its debt.

Jeanne Sheahan joins LXBN TV to interpret RadioShack’s plan to sell its old customer data and to analyze pushback.

For more on RadioShack’s customer data sell, please read our latest advisory.