Video Games

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Trusted legal counsel for the video game industry, advising on game development, publishing, platform partnerships, collaborations, content creation/UGC, tournaments, monetization, and digital content.

Overview

Davis Wright Tremaine's video games team works with studios, publishers, developers, content creators, platforms, mobile gaming companies, and esports businesses on the legal issues that drive the interactive entertainment industry. We help clients bring games and events to market, amplify their brands through promotions and collaborations, negotiate distribution and publishing deals, manage intellectual property and content rights, address privacy and consumer compliance, and handle disputes when they arise.

Our team combines deep industry knowledge with experience across intellectual property, commercial transactions, litigation, privacy, advertising, employment, and regulatory matters. We provide practical, business-focused counsel that helps clients navigate the legal and commercial challenges of a fast-moving industry.

What We Do

Video Game Development and Publishing

Developer agreements, rights acquisition deals, game engine and middleware licenses, publishing agreements, platform distribution terms, e-commerce arrangements, and online distribution deals.

Intellectual Property, Content, and Licensing

Game IP, UGC, content creation, music, brands, third-party content, merchandise, trademarks, copyrights, and other creative assets, including acquisition, clearance, licensing, protection, and commercialization.
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Esports, Tournaments, and Live Events

Esports tournament and event production, sponsorships, co-marketing campaigns, streaming and broadcast agreements, media rights, promotions, and fan engagement.

Advertising, Sponsorships, and Consumer Compliance

Influencer campaigns, brand collaborations, FTC endorsement guidelines, promotions, virtual currencies, payments, gambling and wagering rules, consumer protection, and advertising risk.
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Privacy, Data Security, and Platform Risk

Privacy programs, data collection and storage, platform-related compliance, data breach response, and data security obligations.
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Transactions and Outside General Counsel Support

M&A, strategic investments, studio acquisitions, team ownership transactions, commercial agreements, employment and labor issues, developer and vendor relationships, and outside general counsel needs.
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Litigation and Dispute Resolution

Disputes involving intellectual property, rights of publicity, royalties, consumer protection, privacy, advertising, employment, publishing relationships, and content matters.
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Related Practice Areas

Our full-service platform helps esports and video game businesses address the complete range of legal needs that come with building, growing, and protecting their companies.
Advertising, Marketing, & Promotions
Corporate & Business Transactions
Emerging Companies & Venture Capital
Intellectual Property
Litigation
Privacy & Security
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Industry Contacts

Yamazaki, Maya
Maya Yamazaki
Partner
Co-chair, Technology, Communications, Privacy & Security Practice; Chair, Technology Practice; Leader, Video Game Group
Chair, Diversity Executive Council (DEC)
Seattle
206.757.8292

Our Team

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Contact Us

Ready to tackle your next challenge, or simply have questions? Let's talk. Our team is ready to help you navigate complexity with clarity, confidence, and results.

Esports & Video Games: Contact us

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