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Brand Protection & Advertising

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Giving you an edge in the fight to stand out.

Overview

For many companies, the most valuable asset is their brand. When your brand is at stake, your company is at stake. That's the reality for many companies today and it's why so many of them turn to us. We help clients protect and maximize the value of their diverse intellectual property—whether it's a brand identity, a television series, a fashion design, a restaurant name, or a new technology. We integrate our brand protection and intellectual property services with top-flight expertise in advertising, marketing, and promotions, providing our clients a strategic advantage in a world crowded with messages.

Brand Protection and Enforcement
As advisers, dealmakers and litigators, we help our clients develop, acquire, commercialize, protect and enforce intellectual property rights worldwide. We do it with a deep understanding of the business objectives that drive brand strategy. From startups to the Fortune 500, from hospitality, fashion and media to technology, financial services and more, we know where brand protection and intellectual property fits into the bigger picture for our clients, and we bring an innovative, practical, problem-solving approach to addressing their challenges.

Advertising, Marketing & Promotions
Our reputation as a go-to firm in advertising, promotions and marketing has been built through years of success on behalf of clients throughout the advertising ecosystem. We review concepts and programs for compliance concerns, help negotiate all manner of advertising-related transactions, litigate when necessary, and everything in between. We bring together highly responsive, market-leading practitioners and former in-house and government attorneys to provide clear and practical advice, with a particularly strong understanding of advertising law issues in the digital environment.

Related Services

Advertising, Marketing & Promotions

We help you develop workable, effective, and compliant strategies and solutions for consumer-directed and B2B campaigns.
Read More Link to /expertise/practices/brand-protection-advertising/advertising-marketing-promotions

Brand Protection & Enforcement

Your brand is your identity, and probably your most valuable asset. We’re a one-stop solution for everything related to brand protection and promotion.
Read More Link to /expertise/practices/brand-protection-advertising/brand-protection-and-enforcement

Awards

Chambers Top Ranked USA 2025 Davis Wright Tremaine

Chambers confirmed Davis Wright Tremaine's standing as a national leader in Advertising: Transactional & Regulatory work and Advertising: NAD Proceedings (Band 1).

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US News & World Report and Best Lawyers - Law Firm of the Year - Advertising - 2023

Davis Wright Tremaine Named "Law Firm of the Year" in Advertising Law by Best Lawyers

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WTR 1000 logo
In rankings released by World Trademark Review, Davis Wright Tremaine was recognized as one of the leading firms in the country in trademark law and our attorneys individually recognized as some of the top professionals in the field.
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Our Team

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Addiego, Joe
Joseph E. Addiego III
Partner
San Francisco
415.276.6515
Anderson
Peter Anderson
Partner
Los Angeles
310.260.6030
Baker, Kraig L. Marini
Kraig L. Marini Baker
Partner
Seattle
206.757.8007
Bayard, Samuel
Samuel M. Bayard
Partner
New York
212.603.6489
Bugaighis, Zana
Zana Z. Bugaighis
Partner
Seattle
206.757.8304
Caditz, Cindy
Cindy L. Caditz
Partner
Seattle
206.757.8097
Chase, Jeremy A.
Jeremy A. Chase
Partner
New York
212.603.6495
Coleman, M. Graham
M. Graham Coleman
Partner
New York
212.603.6442
Commerson, Scott R.
Scott R. Commerson
Partner
Co-chair, LGBTQ+ Attorneys Affinity Group
Los Angeles
213.633.6890
Alli Condra
Allison B. Condra
Of Counsel
Portland
503.778.5261
Robert driscoll
Robert J. Driscoll
Partner
New York
212.603.6445
placeholder for no bio photo
Kat Dunnigan
Attorney
New York
212.402.4054
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Contact Us

We're here to help. Email us with any questions or comments and we'll get you connected to the right person.
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