Trademark Prosecution & Enforcement

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Build, protect, and enforce your brand with confidence.

Overview

Your brand is your business. At Davis Wright Tremaine, we help companies of all sizes protect their trademarks and enforce their rights in a fast-moving global marketplace. From clearance and registration to litigation and anti-counterfeiting, our trademark team delivers practical, business-focused solutions that scale with your growth.

"Beyond creativity, building a strong brand requires a smart legal strategy. We help clients protect their creative ideas, ensuring their trademarks are an asset they can build on."

Batur Oktay, Partner

"In today's global economy, enforcing your trademark rights is more critical than ever."

Gayle Denman, Partner

"The strength of a company's brand lies in how well it is protected. With the right international trademark strategies, businesses can secure their edge in the global market."

Glenn Gundersen, Partner

Your Trademark Toolbox: DWT’s Areas of Focus

Trademark Clearance & Registration

We provide robust risk analysis, registrability evaluations, and guidance on selecting marks that meet your business's commercial and legal strategy. Whether filing domestically or internationally, we ensure your trademarks remain both viable and valuable.

Portfolio Management

Our centralized solutions simplify tracking deadlines, renewals, and filings across your trademark portfolio, so you can focus on growth while we protect your brand.

Trademark Enforcement

From litigation to TTAB proceedings and domain disputes, we safeguard your brand against infringement, dilution, false advertising, and unfair competition.

Anti-Counterfeiting & Brand Protection

We help you tackle counterfeit and pirated goods with cutting-edge online and offline enforcement strategies, protecting your brand’s integrity and combating misuse on social media, e-commerce platforms, and beyond.

International Trademark Strategy

We coordinate with foreign counsel and develop cross-border enforcement plans, ensuring your trademarks are fully protected—including leveraging the Madrid Protocol for simplified global filings.

Digital Brand Defense

Our trademark lawyers are fluent in navigating today's digital economy, offering tactics for online content monitoring, takedown processes, and platform-specific enforcement across major marketplaces and social media platforms.

Trademark Licensing & Transactions

Whether monetizing your brand through licensing agreements, performing IP due diligence for mergers and acquisitions, or providing strategic valuation, we help you maximize the commercial potential of your trademarks.

Why Choose DWT for Your Trademark?

We understand that your brand is more than a logo or slogan—it's your reputation. Our team delivers proactive, scalable trademark solutions that protect your identity and support your business goals. 

1. Tailored to Your Business Goals

Every business is unique, and our attorneys work to understand your business model, market positioning, growth aspirations, and industry dynamics. We craft customized trademark strategies that align with your objectives and risk tolerance, ensuring your business is positioned for success.

2. Global Reach and Strategic Enforcement

With deep experience in navigating worldwide trademark laws, international partnerships, and the Madrid Protocol system, our team ensures your brand is protected both locally and globally. When navigating complex enforcement challenges such as infringement, dilution, or combating counterfeit goods, we employ proactive, strategic solutions to defend your rights and preserve your valuable assets.

3. Industry-Specific Expertise

Leveraging decades of experience across industries such as media, technology, healthcare, consumer products, and food + beverage, DWT lawyers combine legal expertise with an insider's perspective to tackle the unique challenges your business faces.

Practice Contacts

Gayle Denman
Gayle Denman
Partner
New York
212.603.6422
Glenn Gundersen
Glenn Gundersen
Partner
Admitted to practice only in Pennsylvania. Supervised by partners in the New York office.
New York
212.603.6424
Batur Oktay
Batur Oktay
Partner
Seattle
206.757.8711

Our Team

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Contact Us

Ready to tackle your next challenge, or simply have questions? Let's talk. Our team is ready to help you navigate complexity with clarity, confidence, and results.

Trademark Contact Form

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