"Protecting Trademarks Abroad: Madrid Protocol vs. National Filing Directly in Foreign Jurisdiction," Webinar, Strafford

This webinar panel provided guidance to counsel for trademark owners regarding trademark registration strategy outside the U.S.

The panel explored the advantages and disadvantages of using the Madrid Protocol, and filing national application through local counsel in the foreign jurisdiction. The panel also examined the factors that U.S. trademark applicants should consider when determining where to file and offer guidance regarding the mechanics of making such filings.

Key issues discussed:

• What factors should be considered when determining where to register a mark outside the U.S.?
• What are the advantages and disadvantages of filing under the Madrid Protocol?
• What are the pros and cons of filing directly in foreign jurisdictions?