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Brand Protection & Enforcement

"Big Data and You: How Data Analytics Are Affecting Your Daily Life and Company," Download, Davis Wright Tremaine, New York, N.Y.

By   Wendy Kearns and Daniel M. Waggoner
10.22.15
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Across more and more industry sectors, companies are using big data and predictive analytics to improve their business strategies and how they interact with customers. Big data is now impacting products and services that affect your daily life - such as advertising, shopping, food, transportation, and health care. This session gave attendees a primer on the new world order of big data, the following was discussed:

  • How big data is created and deployed – explained by a data scientist
  • Examples of how big data is being used across multiple industry sectors
  • The ecosystem of business and contractual relationships involved in big data
  • Tips for business agreements, contractual protections with consumers, and other legal issues if your company uses big data

Panelists: Dr. Matthew Peters, Director of Data Science, Moz; Leon Samuel, Chief Executive Officer and President, QWASI, Inc.; Wendy Kearns, Partner, DWT

Moderator: Dan Waggoner, Partner, DWT

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