The clean label movement began as an industry response to consumer demand for foods and beverages that were more “natural,” and therefore perceived as healthier. Early on the chopping block were artificial colors and flavors, “chemical”-sounding preservatives and trans-fats. But as time passed, the movement evolved to include so much more including GMOs, organic, animal welfare, the use of hormones and antibiotics, sustainability and even companies’ social mission and business ethics. With so much packed into two words, it is no wonder consumers and manufacturers alike are confused.
In this editorial webinar presented by FoodNavigator-USA, DWT attorney Allison Condra joined a panel of speakers to discuss several key topics:
- The evolution from clean label 1.0 to clean label 2.0
- Who really cares about clean label
- How do consumers understand different elements of clean label
- What does it take to clean up labeling